September 2008
31 posts
5 deadly Website Mistakes →
Here are 5 common mistakes (but not the only ones) many companies have made, but that you can avoid. 1. The “if I build it, they will come” delusion: One of the most common mistakes…
5 deadly Website Mistakes http://ping.fm/WiYJ9
How to convince your boss or clients who don’t believe in marketing… http://ping.fm/WiYJ9
How to convince your boss or clients who don't... →
Once in a while you will stumble on a client who doesn’t understand the at times intangible benefits of some marketing exercises. Especially with the rise of Google Adwords an new generation of…
McCain has shown us that surprise is a powerful weapon. Obama has shown us that consistency is an even more powerful weapon.
Designing a methodology: create a workflow diagram and keep adding every piece of new info or technology. Segment the jobs.
What's in a name? →
It can be very valuable to you down the road to focus on how you name your product. Two quick examples: The company that was the leader in putting cup holders in cars didn’t give their product an…
What’s in a name? http://ping.fm/9A451
Most live programmed lives. Tomorrow is set, finished, done, and you haven’t even started it yet. It can make you lose long-term perspective.
How do you know what advertising works and what... →
Advertising is not an exact science, but there are a few things you can do to measure the effectiveness of your advertising campaign:
Track retail traffic by counting the number of people that…
How do you know what advertising works and what fails? http://ping.fm/a68sq
Facebook as your virtual work desktop →
The two headed monster
Facebook is rapidly gaining field on Linkedin. Linkedin has been the darling of professionals due to its professional look and superior functionality for finding people…
Microsoft’s New “I’m a PC” TV Ads →
They scrapped Seinfeld and decided to go for these three ads:
Your ads are invisible to 2.5 million users →
Adblock Plus now has 2.5 million users, who surf the net without being interrupted by advertising. Marketers have been pushing ads, and now it seems their audience is pushing back. Adblock…
You are a start up →
I don’t care how big you are. I don’t care how long you’ve been around.
You are a start up.
The ever changing world is the question, your business should be the answer. The question is: why are you…
Swedish maxim: There is no bad weather, just bad clothing.
Think small, stay small →
Act like the company you want to be, not what you represent now.
Remember, you became a CEO, a manager, a director by acting like one. The actual experience and title the job required came…
Think small, stay small - http://ping.fm/Hj4tj
The hard part about creativity isn’t coming up with something new, it is actually executing the thing you’ve thought of.
- reading all the latest (industry) news and sharing it on FriendFeed http://ping.fm/XGY6u
The hard part about creativity isn’t coming up with something new, it is actually executing the thing you’ve thought of.
1 reason blogs have become a powerful way to spread ideas is that a good entry is about just 1 thing. 1. Go deep. Sell. Then stop. Always.
What are you offering for free? →
The internet has spurred what many believe to be a new way for businesses to profit: free content and applications. As the big players make more and more of their services available for free (the…
What are you offering for free? http://ping.fm/WiYJ9
BT sends me really plush direct mail advertisements. No wonder line rental is high! I am paying for the privilege of being sent junk mail.
- If con is the opposite of pro, what’s the opposite of progress?
Have you norticed how the word ‘grassroots’ is in every article these days?
Have you noticed how the word ‘grassroots’ is in every article this days?.
Follow me on FriendFeed: http://ping.fm/XGY6u
is attending an English literature (Shakespeare) course
Despite some interesting ideas, Google’s Chrome has focussed very porely on the average user. Ie8 wins (by stealing everyone’s ideas…)