Musings

Thinking out loud

Notes

#TODO: put benchmarks in place for every touchpoint and department. Improve them by 10% every year, and aggressively solve all problems asap

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#TODO: eliminate distractions such as tv’s, social networks, etc. and instead offer ‘playtime’ to raise productivity

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#TODO: More people get engaged in Paris than in the subway. Something in the air. Design your spaces for the outcome you want #biz

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#TODO Have you got a breakdown of your competitor’s strategy? If you can think like them, you can beat them #biz

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#TODO: Analyze the values of every segment (and their value to you) you to create a worthwhile, personalized experience. #biz

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#TODO: When creating our intricate products we often forget that all people remember is the experience you create. Design the experience!

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#TODO: create a customer focus group: see how they interact with you, from searching to contact to disposal. Solve the problems they incur.

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#TODO: formulate to your employees a clear distinction between busy-ness (doing stuff) and business (producing things that create value). Reward only value #biz

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#TODO: create a process to forment a relationship with a new customer: get permission to follow up, teach them, connect them, give further incentives.

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#TODO: eliminate complexity. Break it down into simple steps instead, and teach complexity over time. Then your clients can follow. #biz